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Football Intelligence

Explore how football clubs, analysts and betting organisations combine data, models and human judgement to improve recruitment, valuation and strategic decisions.
Football Intelligence

What Football Clubs Can Teach Bettors About Finding Value

The world's smartest football clubs and the world's best bettors solve the same problem: identifying value before everyone else. Learn how recruitment models, probability, market inefficiencies and long-term thinking can improve your football betting decisions.
08 Jul 2026 4 min read
Football Intelligence

The Bloom/Benham Model Explained

Tony Bloom and Matthew Benham helped show how data, probability and market pricing could change both football betting and football club decision-making.
02 Jul 2026 5 min read
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