Which Football Clubs Are Connected to Jamestown Analytics?

Football clubs with the clearest public Jamestown Analytics connections include Brighton & Hove Albion, Royale Union Saint-Gilloise, Como 1907, Heart of Midlothian, Shelbourne, Melbourne Victory, IK Start, 1. FC Nürnberg, Swansea City, CD Castellón, Grimsby Town and Djurgårdens IF. The evidence is not identical for every club: some have announced formal partnerships, while others have documented analytics support or direct public acknowledgement.

Last verified: 17 August 2026. This is an evidence-graded public snapshot, not a complete client register. Jamestown does not publish a full list, relationship terms can remain confidential and the absence of a termination announcement does not prove that every older agreement remains active.

Which Clubs Use Jamestown Analytics?

The status column deliberately avoids converting “no end announced” into proof of a current contract. Public announcements establish that a relationship began; only later direct evidence can reverify continuing use.

How the Evidence Classes Work

• Confirmed client/partner: the club or Jamestown has formally announced the relationship.
• Documented analytics support: an official club source, club decision-maker or strong reporting explicitly states that the club uses Jamestown, but the public record does not contain the same formal partnership announcement.
• Reported relationship: reliable secondary reporting identifies a connection, but direct confirmation or sufficient operational detail is unavailable.
• Ownership-only connection: a shared investor or ownership link exists, but there is no separate public evidence of a Jamestown relationship.
• Unconfirmed: speculation or indirect association is not strong enough to establish a relationship.

No ownership-only club is counted as a Jamestown user in the verified table. Where a Bloom-owned or Bloom-invested club appears, it also has separate evidence of analytics support.

Changes Since the Last Review

• Swansea City added: the club announced its strategic partnership in June 2026.
• 1. FC Nürnberg added: the club's June 2025 announcement provides direct confirmation.
• Djurgårdens IF added: an official June 2026 interview confirms intended integration of Jamestown into club workflows.
• Melbourne Victory corrected: the previous page treated the relationship as reported influence, but the club formally announced a partnership in March 2025.
• Shelbourne and IK Start upgraded: both have direct official partnership announcements and should not be described merely as reported relationships.
• CD Castellón status strengthened: February 2026 reporting directly describes its owner as using Jamestown data.
• RC Lens remains unconfirmed: no sufficiently strong public source was found to move it into the verified table.

Confirmed Jamestown Partnerships

Heart of Midlothian

Hearts announced their agreement in November 2024, describing the club as the exclusive user of Jamestown's player-data analytics services in Scotland. The relationship has since become unusually visible for a normally private analytics arrangement.

Later official Hearts material describes Jamestown as integrated into recruitment, youth development and wider football planning. This makes Hearts one of the strongest examples of a relationship that is both formally confirmed and subsequently reverified.

Tony Bloom later acquired a non-voting minority stake in Hearts. That investment and the analytics agreement are related parts of the club's development, but they are not the same fact: the direct Hearts announcement is what confirms the Jamestown relationship.

Shelbourne

Shelbourne announced an exclusive League of Ireland partnership in January 2025. The club stated that Jamestown would strengthen player recruitment and opposition analysis while complementing its existing recruitment processes.

The announcement included comment from Jamestown managing director Justin Said, providing direct support from both sides of the relationship. No public end to the agreement has been identified.

Melbourne Victory

Melbourne Victory formally announced its partnership in March 2025 and described itself as Jamestown's exclusive football partner in Australia and New Zealand. The stated scope covered data-led decision-making in the men's team and senior academy, including squad management and opposition analysis.

This evidence supersedes the live article's earlier caution that Melbourne had only reported Jamestown influence. Bloom's minority investment in Victory is a separate ownership connection; the club announcement independently confirms the analytics partnership.

IK Start

IK Start announced a partnership in December 2024 and described itself as Jamestown's exclusive Norwegian professional-football partner. The announcement is strong evidence that the relationship began, although GoalIQAI did not find a later official source independently reconfirming its current contractual status.

1. FC Nürnberg

Nürnberg announced its cooperation with Jamestown in June 2025. The club said it would use the service in data scouting, initially during the transfer window, while learning from the system and developing its own database.

The announcement also described Jamestown as working with one club per league and providing player information and recommendations. That statement reflects Nürnberg's description of its agreement; it should not be assumed to define every Jamestown contract worldwide.

Swansea City

Swansea are the newest formally announced British partner identified in this review. Their June 2026 statement said Jamestown would support a more efficient player-trading model and sit alongside existing scouting processes.

The announcement reinforces an important distinction: Jamestown supplies decision support, while the club retains its recruitment staff, operational process and final authority.

Clubs With Documented Analytics Support

Brighton & Hove Albion

Brighton are the club most closely associated with Jamestown in public reporting. The Times described the company as a guiding analytical influence in Brighton's recruitment, while several official partner announcements cite Brighton as an established user of Jamestown services.

Brighton's relationship should nevertheless be described carefully. Public sources do not reveal the contract, full division of responsibility or complete recommendation record. Individual transfers should not automatically be attributed to Jamestown alone.

Royale Union Saint-Gilloise

Union are repeatedly named alongside Brighton in official announcements by other Jamestown partner clubs. That provides documented evidence of analytical support, although Union's own public explanation of the arrangement is limited.

Bloom's investment in Union is relevant background but is not, by itself, the evidence used for classification. The separate references to Jamestown services are what move Union beyond an ownership-only connection.

Como 1907

Como were identified as a Jamestown user by The Times and are named in official announcements from Shelbourne, Melbourne Victory and Nürnberg. Como have no Bloom ownership connection, which demonstrates that Jamestown's network is not limited to clubs in which Bloom has invested.

CD Castellón

Castellón owner Haralabos Voulgaris has discussed a highly analytical operating model. The Times reported in February 2026 that he relies on both his own data and Jamestown Analytics, providing recent evidence of operational use.

That supports a documented analytics relationship, but not the assumption that every Castellón recruitment or tactical decision comes from Jamestown.

Grimsby Town

Grimsby's relationship is supported by a direct first-person account. Vice-chair Jason Stockwood wrote in October 2024 that the club had worked with Jamestown during the preceding year and was using data and insights to guide recruitment and decision-making.

That is stronger than an anonymous report, but it does not establish whether the same arrangement remains active in August 2026. The table therefore records the relationship while leaving current status unresolved.

Djurgårdens IF

Djurgården's June 2026 official interview with incoming head of football Maximilian Hahn discussed Jamestown as a strategic asset and described plans to integrate its insights into scouting and performance workflows.

This is direct club evidence of operational use. Because the source is an interview about implementation rather than a formal partnership announcement, the relationship is classified as documented analytics support.

Is RC Lens Connected to Jamestown Analytics?

RC Lens have appeared in discussion about Jamestown, but GoalIQAI did not find a sufficiently authoritative club statement or strong, specific report establishing the relationship and its scope.

Lens should therefore remain unconfirmed. A similar recruitment style, an ownership association or inclusion in an unsourced online list is not enough to establish that a club uses Jamestown.

Does Bloom Ownership Prove a Jamestown Relationship?

No. Ownership and analytics support are different relationships.

The correct sequence is to verify the analytics relationship separately, not to infer it from the shareholder register. Conversely, Como, Castellón, Shelbourne, IK Start, Nürnberg, Swansea, Grimsby and Djurgården show that Jamestown relationships can exist without Bloom ownership.

This distinction is central to GoalIQAI's guide to how multi-club ownership can create a data advantage. Shared analytics, shared ownership and shared control can overlap, but they should not be treated as interchangeable.

Is Jamestown a Conventional Multi-Club Network?

Not in the usual ownership sense. A conventional multi-club group places several clubs under common control or a shared corporate structure. Jamestown can provide analytical services to clubs with unrelated owners, different budgets and different competitive environments.

The public connections are better understood as a selective service network:

• some clubs also have an ownership or investment link to Bloom;
• some are independent clubs with formally announced partnerships;
• some have documented support without public contract details; and
• other clients may remain undisclosed.

Exclusivity may also apply by league or territory. Hearts, Shelbourne, Melbourne Victory, IK Start and Nürnberg each used some form of exclusivity language in their announcements. The precise contractual meaning may differ, so those statements should not be generalised beyond the scope described by each club.

Why the Public List Cannot Be Complete

Jamestown's service has an obvious reason for confidentiality. Publishing every client, target, rating and recommendation could reveal which markets its clubs are investigating, encourage transfer competition and make it easier for rivals to infer parts of the process.

That creates three limitations for an external directory:

1. Undisclosed clients: a club may use Jamestown without announcing it.
2. Unclear scope: one club may buy recruitment analysis while another uses a broader service.
3. Unclear duration: an announcement establishes a starting point but may not disclose the end of an agreement.

The correct conclusion is therefore not “these are all the Jamestown clubs”. It is “these are the relationships that can currently be supported from public evidence”.

What Does Jamestown Do for These Clubs?

Jamestown's own website lists player valuation, player recruitment, head-coach recruitment and opposition-team analysis. Individual club announcements describe different combinations of recruitment, squad management, academy work and opposition preparation.

The details of the models remain confidential. A public list of clubs does not reveal which datasets they receive, how candidates are ranked or how much influence Jamestown has over a final decision. The supportable process is explained separately in how Jamestown Analytics works.

Jamestown, Starlizard and Tony Bloom

Jamestown Analytics, Starlizard and Bloom's club investments are closely associated in public discussion, but they should not be collapsed into one entity or one function.

Starlizard is primarily associated with sports prediction and betting-market analysis. Jamestown publicly offers football-club services. Bloom has ownership or investment interests in several clubs connected to the wider analytical ecosystem, but that does not make every Jamestown client a Bloom-owned club.

GoalIQAI's Starlizard versus Jamestown Analytics comparison explains the different decision environments without assuming that the organisations use identical models.

How Reliable Is This Club List?

Confidence is highest when a club announces a partnership directly and later confirms continuing use. It is lower when a relationship appears only in secondary reporting or when an older announcement has not been revisited publicly.

For that reason, this page records both an evidence class and a status qualification. It does not:

• treat a Bloom shareholding as proof of Jamestown use;
• claim an old agreement remains active merely because no termination was announced;
• attribute every signing or result to an analytics provider;
• promote an unsourced club list into fact; or
• imply that publicly visible clubs represent the complete client base.

For the broader organisational overview, including what is publicly documented and what remains proprietary, read Inside Jamestown Analytics.

Key Takeaways

• Six clubs in this review have direct formal Jamestown partnership announcements: Hearts, Shelbourne, Melbourne Victory, IK Start, 1. FC Nürnberg and Swansea City.
• Brighton, Union Saint-Gilloise, Como, Castellón, Grimsby and Djurgården have documented analytics support through official statements, direct accounts or strong reporting.
• RC Lens remains unconfirmed and is not included in the verified client table.
• The full Jamestown client list is not public and this page should not be treated as complete.
• An announced relationship is not automatically proof that the same agreement remains current years later.
• Bloom ownership does not independently prove Jamestown use; each analytics relationship requires separate evidence.
• These clubs form a selective analytics-service network, not one conventional multi-club ownership group.

Related Guides

• Inside Jamestown Analytics
• How Does Jamestown Analytics Work?
• Starlizard vs Jamestown Analytics
• How Multi-Club Ownership Creates a Data Advantage
• Football Intelligence

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